F(x) Chicken Mania Commercial

A 2011 advert for Chicken Mania, one of the many fried chicken restaurant franchises in Korea. In the video the girls are whispering various flavours while making delivery order by PHONE.

Amber was missing in this campaign as she was taking a break to recover from her injury.

F(x) had endorsed the chain since 2010 but their contract ended last September. Chicken Mania has announced that veteran boy band Shinhwa will be the new endorsers instead.

It’s common thing in K-pop, endorsements last for a year or two, usually less. Not sure if it’s the brands or talent agencies that want the change – probably a bit from both – but these deals don’t last long.

Credits: Chicken Mania & Fxlinda (video)